Thursday, April 21, 2011

Chapter 9: Business Intelligence

Business Intelligence is information containing patterns, relationships, and trends
Business Intelligence System is an information system that employs business intelligence tools to produce and deliver information
Business intelligence tool is one or more computer programs that implement a particular BI technique.
Reporting tools are programs that read data from a variety of sources, process that data, and formats it into structured reports and deliver those reports to the user who need them
Data mining is a tool that processes data using statistical techniques. Many of which are sophisticated and mathematically complex
Knowledge management tools are used to store employee knowledge and make that knowledge available to employees, its customers, the vendors, and auditors
A business intelligence application is the usage of a tool on a particular type of data for a particular purpose
Reporting applications are BI applications that inputs data from one or more sources and applies a reporting tool to that data to produce information
-RFM analysis is a technique readily implemented using reporting tools is used to analyze and rank customers according to their purchasing patterns
-Online analytical processing is a second type of reporting tool is more generic than RFM
-Unsupervised data mining is when analysts don’t create a model or hypothesis before running the analysis
-A decision tree is a hierarchical arrangement of criteria that predict a classification or a value
-Curse of dimensionality is the more attributes there are the easier it is to build a model that fits the sample data but that is worthless as a predictor
-Real simple syndication is a standard for subscribing to content sources
-Expert Systems attempt to capture human expertise and put it into a format that can be used non experts
-A business intelligence application server delivers those results in a variety of formats to devices for consumption by BI users
-Portal servers  are like web servers except that they have a customizable user interface